The original advertising medium, Outdoor Advertising can be anything from unipoles, branded buildings to buses and POS displays. Outdoor advertising is not only still an effective medium to reach people; it is one of the most effective mediums.

While virtually all media channels are losing out to digital channels, outdoor advertising has remained stable and is even growing in many markets, and even so some companies depend on this type of channel on their entire campaigns. But why is that so?

Mass Reach Medium:

This type of channel can reach at least half of all targeted audiences in most markets and as much as 90% in some as reported depending on the industry.

Constant Visibility:

These ads play a natural and accepted role in the urban landscape and therefore it is part of consumers’ daily lives. Its physical presence in the real world means it cannot be blocked like online ads can.

Advanced Tech:

These ads are becoming technologically advanced, allowing for sophisticated measurement using eye tracking, GPS and WIFI. Unlike most other media which provide only viewable impressions, the best audience measurement delivers actual viewed impressions.

Premium ad placements in the Gulf are uncluttered, allowing for higher impact.

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